Bindass Play Advertising
- Music based interactive programs
- Targets 15 to 34 years viewers
- Mood mapping keeps audiences interest
- Contemporary Bollywood Music
Bindass Play is a 24-hour music channel from the Disney Group. It was launched on 1st October 2014 to replace the Bollywood news and entertainment channel of UTV Stars. As Bindass has become a brand name in youth entertainment, Bindass Play was designed to help the brand grow. Most shows on the channel are interactive in nature where audience request songs are played. Bindass Play operates on the mood mapping principle but does not go beyond the 1990s for music.
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Bindass Play is the latest Disney offering for the youth in the country. This 24-hour music channel plays contemporary music from the 1990s onwards. Most of its shows are interaction based like Tia's Facebook Request Show, Tweet Meri Beat, Ishq Messenger and Selfie Wala Show. Over the years the Bindass name has become associated with the youth and Bindass Play continues that legacy in the music genre.
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