- USPs :
- Top 5 national news channels
- Most watched Hindi news channel
- High TRP prime time show
- Multi-genre programming
IBN 7 originally named Channel 7 was launched on 15th August 2006 is owned by TV 18. Its initial tagline was “Khabar Har Keemat Par”, meaning “ News At Any Cost”. However, in 2014 the channel was rebranded and born with a new motto “Hausla Hai” which translates into “With Courage”. The channel after its rebranding launched with a fresh new perspective on reporting and journalism with a whole new team of committed reporters.
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IBN 7 has gained immense viewership with its compelling content that has reinforced the audience’s faith in them time and again. The channel is the most viewed Hindi news channel with its prime time slots gaining massive eyeballs with its powerful content and authoritative style of reporting. Its key shows like IBN7 News, Khabro Mein Khas, Hum Toh Puchenge have been carefully formatted to appeal to a variety of audiences to generate interest and maintain performance.
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