Fox Life Advertising
- USPs :
- High TRP shows
- Original concepts
- Available in 4 languages (English, Hindi, Tamil and Bengali)
- Reaches to 52m plus households
Fox Life is a cable and satellite channel owned by Fox International Channels. In India, It is distributed by NGC. This channel which previously went by a lot of names was renamed as Fox Life on 15th June, 2014. The idea of this channel revolves around travel and exploring various destinations through the eyes of an Indian traveller. Its brand philosophy “The Journey Is Fun” portrays the channel to be one which focuses on the journey while travelling rather than the destination and this is how it believes to stand out from other travel channels. It urges its viewers to try more unconventional forms of travelling rather than opting for tried and tested formulae of typical vacationing.
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Fox Life channel which initially focused on travel and food shows later extended its programming by adding multi genre content to connect with a wider audience and enhance its lifestyle premise. It's shows like Sound Trek, Into the Unknown with David Beckham, Style and the City, Eat Street all focus on different categories like music, biopic, fashion and food respectively. By creating genres and subgenres the channel is creating a multi layer of audience while driving viewership.
Advertise on Fox Life with releaseMyAd as:
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