- USPs :
- Consistently number one performer in category
- Original as well as local content
- Caters to a variety of audience
- High viewership
Disney channel is an Indian television channel focusing on programming for children. It is a part of Disney India and in 2004 began airing in India. Initially the channel was positioned towards kids but at present it also airs family friendly content during weekends. It has been consistently ranked as number one channel for kids and is available in four languages (English, Hindi, Tamil, and Telegu), although most shows are made in Hindi. The channel can be viewed in satellite and cable television.
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Nearly a fifth of the population watching children’s channel are between the age group of 25-44 years of age and two out of the five viewers are above 14 years of age. Disney Channel being a consistent performer in the category of children entertainment has been able to absorb a chunk of the mentioned population making the target audience of the channel very varied thus giving way to a range of advertisers across different categories. Original content like Lizzy Mcguire, Hannah Montana, Suite Life of Zack And Cody and locally produced shows like Kya Mast Hai Life, Vicky Aur Vetaal has allowed the channel to successfully maintain its audience’s interest and attention.
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